branding

/branding/

noun

The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

"If you are starting a new company one of the most important things you can do is make sure to get the correct branding"

work

verb/ be engaged in physical or mental activity in order to achieve a purpose or result, especially in one's job; do work.
"Dreams don't work unless we do."

room

noun/ space that can be occupied or where something can be done.
"An empty room is story a waiting to happen."

wvs brgde

/@wvsbrgde/

menswear

Shortly after Waves Brigade was founded, The Workroom began working with this rapidly growing brand, conceiving and executing all creative needs including seasonal lookbooks and linesheets, online marketing materials, tradeshow design, and all brand experiences.

"We would rather die on our feet then live on our knees"

lookbook art direction
website development
tradeshow booth installation

social media
packaging design
promotional goods

rachel pally

/@r achelpally/

womenswear

A brand with a tradition of making incredibly comfortable jersey pieces and giving them a luxurious and sophisticated look. The Workroom gave Rachel Pally tradeshow booths a respectful but thorough update, contemporizing the over all image.

"Easy and elegant blended with chic and classic"

tradeshow booth instillation
photoshoot set design

willow & clay

/@willowandclay/

womenswear

An iconic brand and a client of The Workroom since day one. A range of projects have been undertaken including the brand’s famous tradeshow/showroom displays, marketing materials, and most notably, the concept and design of their Crush List that has been crucial in establishing the brands seasonal storytelling development.

"Crushing on Willow & Clay"

moodboards
art direction
tradeshow booth installation

window displays
social media
marketing materials

father's daughter

/@fathersdaughterla/

womenswear

Working with designer and founder of Father's Daughter Su Kim, The Workroom helped articulate the company’s vision in a new way through their tradeshow booth design.

"To resemble the father"

tradeshow booth design

matty m

/@mattym/

womenswear

The Workroom worked with the Matty M team to rethink and reinvent the formulaic category of women's ready to wear. Helping to revive the company’s name, mark, product development, packaging, complete visual identity, and brand personality.

"For real women, who live real lives"

marketing materials
showroom display
tradeshow booth design

linesheets
photoshoot art direction
brand identity